Web 3.0 is the third stage of WWW technologies, which includes decentralization, blockchain technologies, and tokenized economics.

refers to the era of the post-dot-com bubble, indicating the changes in WWW technologies and web design that enhance creativity, enable safer information sharing on the web, and improve the quality of collaboration and functionality.

Web 1.0 is a retronym that denotes the initial phase of web development from 1999 to 2004.

Top of the Funnel is one of the segments of the 'sales funnel,' representing the initial stage (ToFu - Top of the Funnel, MoFu - Middle of the Funnel, BoFu - Bottom of the Funnel).

The first stage of the user's journey when they know nothing about our product. Our goal is to generate awareness of our product/service among potential users.

The selection of a specific audience for advertising purposes, those to whom you want your ads to be displayed, your potential customers...

The process of bringing potential website visitors back to your site once by showing them visible ads.

The number of unique individuals who have seen your advertisement

The value of the product or service that has been sold

Purchase means a visitor has bought your product or service.

A pixel is a special code, often associated with Facebook, that is integrated into your website. It allows for retargeting and creating audiences based on interactions with your ads. It provides valuable information related to the effectiveness of your advertising.

Paywall refers to content that is behind a paid barrier, where users need to subscribe or pay to access specific content. Patreon is a popular example where content creators register and provide exclusive information to subscribers in exchange for a fee.

(Click Through Rate) indicates the percentage of people who have seen an ad and clicked on it.

Outbound Click refers to a user clicking on an advertisement, and as a result, they are directed to a specific page on a website.

a means, cinema as a medium, video as a medium, text as a medium, and sound.

Margin is the percentage by which sales revenue exceeds costs.

LTV, or Lifetime Value, refers to the average revenue a business can expect from a single customer during their interaction or engagement period.

The number of visitors who have landed on a specific page of our website.

A main parameter that demonstrates success. Synonyms: Key Performance Indicator

The total number of times an ad was displayed (not unique views) in total.

Initiate Checkout refers to a visitor who has taken the initial step in the online shopping process by proceeding to the checkout page, signaling their intent to make a purchase.

a digital space that ensures the secure storage and accessibility of your content for users.

Frequency refers to how often an advertisement or content has been seen by an individual. It measures the number of times one person has viewed your ad or content.

Feedback refers to the information, comments, reviews, or criticisms provided by users or customers about a service or product. It is a way for individuals to express their thoughts, opinions, and experiences related to a particular service or product.

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Event is the term used to describe any essential user action or operation carried out by visitors on your site or within an application. This could encompass viewing a product page, adding an item to the cart, proceeding to the payment page, making a purchase, and more.

Engagement Rate represents the overall level of involvement of users on your platform. It is calculated based on actions such as clicks, likes, comments, shares, and views. It reflects the extent to which users interact with your advertisements or content.

Custom Audience refers to a specific group of users that you create based on various parameters and criteria. These parameters can include website visitors, existing customers, or any other specific segments you wish to define. Custom Audiences are often used for targeted advertising or messaging to a particular group of users, making them a valuable tool in marketing and engagement strategies.

Click-Through Rate, is a percentage that represents how many users clicked on your advertisement or content compared to the number of times it was shown (impressions). It's a common metric used to measure the effectiveness of online advertising or content marketing campaigns.

Call to Action / When advertising our products or services, we provide the user with a phrase, image, or button for some type of action (e.g., Shop now, Learn More, Sign up, etc.)

Cost per outbound click in a specific advertisement.

CPM stands for "Cost per Mille" or "Cost per 1000 impressions." It represents the cost of advertising for every 1000 times an ad is viewed.

Cost Per Click (CPC) is the cost incurred for each click on an advertisement, particularly on social media platforms when users click on an ad's link.

"Cost Per Acquisition" (CPA) is the cost associated with acquiring a new customer or lead through a specific action, such as a registration on a website. It represents how much you spend to gain a new customer or conversion. For example, if you spend $100 on advertising to acquire 10 new customers through registrations on your website, your CPA would be $10 per acquisition.

Cost Per Single Sold Product.

The cost of adding to the cart (advertising expense).

in marketing, conversion refers to the execution by the client of the desired action for you, such as making a purchase decision, liking a page, writing reviews, and so on.

On Facebook, your business's control panel. The Business Manager serves as your hub for managing not only Facebook pages but also advertising accounts and pixels that you have set up on websites

Means an advantage or a gain.

Average selling price of all products.

On Facebook, to utilize the advertising functionality, it is necessary to create an advertising account from which you can manage all advertising campaigns, budgets, and configure the desired ads.

The visitor added a product to the cart.