Digital Marketing Glossary

In online advertising, impressions specifically refer to the number of times your ad appears on a website, app, or social media platform. This includes instances where it might be hidden below the fold, obscured by other elements, or simply not noticed by the user

The total number of times an ad was displayed (not unique views) in total.

Initiate Checkout refers to a visitor who has taken the initial step in the online shopping process by proceeding to the checkout page, signaling their intent to make a purchase.