Retargeting- Remarketing

The process of bringing potential website visitors back to your site once by showing them visible ads.

In digital marketing, the terms retargeting and remarketing are often used interchangeably, but there are some subtle differences. Both strategies involve reaching out to individuals who have already interacted with your brand in some way, but they often differ in their channel focus and purpose.

Retargeting typically refers to:

• Paid advertising: Displaying targeted ads to users who have visited your website, interacted with your app, or engaged with specific content (e.g., viewed a product page but didn't make a purchase).
• Focus on conversion: Encouraging these users to return and complete a desired action, such as making a purchase, signing up for a newsletter, or downloading an app.
• Examples: Showing someone ads for the shoes they looked at online, reminding them of an abandoned cart, or retargeting website visitors with special offers.

Remarketing generally involves:

• Multiple channels: Utilizing various channels like email, push notifications, or on-site messaging to reconnect with past customers or leads.
• Focus on engagement and nurturing: Rebuilding relationships, staying top-of-mind, and encouraging repeat purchases or further engagement.
• Examples: Sending personalized emails based on browsing behavior, offering exclusive discounts to existing customers, or using on-site popups to remind users of recently viewed products.