Digital Marketing Glossary

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Glossaries

Term Definition
Roadmap

A roadmap represents the strategic goals and stages related to a company's future activities.

Retargeting- Remarketing

The process of bringing potential website visitors back to your site once by showing them visible ads.

Synonyms - Retargeting , Remarketing
Reach

How many unique people saw the ad

Synonyms - Reach
Reach

The number of unique individuals who have seen your advertisement

Synonyms - Reach, Audience access