Digital Marketing Glossary

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Glossaries

Term Definition
Purchase / Conversion Value

The value of the product or service that has been sold

Synonyms - PCV
Purchase

Purchase means a visitor has bought your product or service.

Synonyms - completion of a transaction
pixel

A pixel is a special code, often associated with Facebook, that is integrated into your website. It allows for retargeting and creating audiences based on interactions with your ads. It provides valuable information related to the effectiveness of your advertising.

Paywall

Paywall refers to content that is behind a paid barrier, where users need to subscribe or pay to access specific content. Patreon is a popular example where content creators register and provide exclusive information to subscribers in exchange for a fee.

Synonyms - Paywall, Paid content