CPA
Glossaries
Term | Definition |
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CPA | "Cost Per Acquisition" (CPA) is the cost associated with acquiring a new customer or lead through a specific action, such as a registration on a website. It represents how much you spend to gain a new customer or conversion. For example, if you spend $100 on advertising to acquire 10 new customers through registrations on your website, your CPA would be $10 per acquisition. |