Digital Marketing Glossary
Glossaries
Term | Definition |
---|---|
AOV | Average selling price of all products. |
AdTech | AdTech, short for advertising technology, refers to the software, tools, and systems that enable the buying and selling of digital advertising. It encompasses a wide range of technologies that help advertisers and publishers plan, create, deliver, and analyze online ad campaigns. |
Add Account | On Facebook, to utilize the advertising functionality, it is necessary to create an advertising account from which you can manage all advertising campaigns, budgets, and configure the desired ads. |
A2C | The visitor added a product to the cart. |