Digital Marketing Glossary

Ultimately, the specific meaning of "events" in digital marketing depends on the context. Knowing the surrounding information, such as the source of the term or the target audience, will help you interpret its meaning accurately.

Event is the term used to describe any essential user action or operation carried out by visitors on your site or within an application. This could encompass viewing a product page, adding an item to the cart, proceeding to the payment page, making a purchase, and more.

Engagement Rate represents the overall level of involvement of users on your platform. It is calculated based on actions such as clicks, likes, comments, shares, and views. It reflects the extent to which users interact with your advertisements or content.