Digital Marketing Glossary
Glossaries
| Term | Definition |
|---|---|
| LTV | LTV, or Lifetime Value, refers to the average revenue a business can expect from a single customer during their interaction or engagement period. |
| Lookalike Audience | Creating lookalike audiences allows us to generate similar audiences based on various parameters, which can include website visitors who share similarities, audiences with characteristics similar to current customers, and more. These audiences are often used for targeted advertising and marketing campaigns. |
| Landing Page View | The number of visitors who have landed on a specific page of our website. |