Digital Marketing Glossary

A trendsetter is someone who leads the way in fashion, style, or ideas, introducing new trends and influencing others to adopt them. This person is often ahead of their time, setting new standards and directions in their field of influence. Trendsetters can be found in various domains, including but not limited to fashion, technology, music, and lifestyle. They have a keen sense for what's innovative and appealing, and through their choices and actions, they inspire others to follow. Their influence can change the way people dress, behave, consume, or think about certain topics, often leading to these new preferences becoming widespread among the general public.

Top of the Funnel is one of the segments of the 'sales funnel,' representing the initial stage (ToFu - Top of the Funnel, MoFu - Middle of the Funnel, BoFu - Bottom of the Funnel).

The first stage of the user's journey when they know nothing about our product. Our goal is to generate awareness of our product/service among potential users.

The selection of a specific audience for advertising purposes, those to whom you want your ads to be displayed, your potential customers...