Digital Marketing Glossary
Glossaries
Term | Definition |
---|---|
Impressions | In online advertising, impressions specifically refer to the number of times your ad appears on a website, app, or social media platform. This includes instances where it might be hidden below the fold, obscured by other elements, or simply not noticed by the user |
Impressions | The total number of times an ad was displayed (not unique views) in total. |
IC | Initiate Checkout refers to a visitor who has taken the initial step in the online shopping process by proceeding to the checkout page, signaling their intent to make a purchase. |