Digital Marketing Glossary

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Glossaries

Term Definition
AOV

Average selling price of all products.

Synonyms - Average Order Value
AdTech

AdTech, short for advertising technology, refers to the software, tools, and systems that enable the buying and selling of digital advertising. It encompasses a wide range of technologies that help advertisers and publishers plan, create, deliver, and analyze online ad campaigns.

Add Account

On Facebook, to utilize the advertising functionality, it is necessary to create an advertising account from which you can manage all advertising campaigns, budgets, and configure the desired ads.

Synonyms - Advertising Account, Facebook Advertising Account, Advertising Account on Facebook
A2C

The visitor added a product to the cart.

Synonyms - Add to Cart