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Social Media Marketing

Facebook / Instagram გვერდების ვერიფიკაცია

What is the process to obtain Facebook and Instagram page verification (the blue "tick")?

1-2 minutes

What is a Blue tick ?

A "Blue tick" on Facebook pages, also known as "verification badge," or simply "blue checkmark," is a way to show users that a page is an authentic public figure, brand, or organization. For example, if Adidas' page has a blue tick, it assures users that the page is genuinely Adidas' official page and not a copycat like "Adibas" trying to imitate the famous brand.

What are the costs of verifying a Facebook and Instagram page?

As for Facebook and Instagram page verification, it comes at different costs. Unlike Twitter, which charges $2,500 for business page verification, Facebook and Instagram have a more varied pricing structure. In the case of Facebook and Instagram, the cost for page verification is individualized at $22 each, meaning you'll need to pay $44 if you want to verify both platforms. However, keep in mind that there may be additional taxes depending on your location.

To clarify further, personal account verification for Facebook and Instagram currently costs $15 per month in Georgia, and the browser version is priced at $12 per month. It's worth noting that the same service's cost on Twitter is only $8 per month.

What criteria should a page meet for paid verification?

The page must represent a real business or entity.
The page should have a complete profile (profile photo, cover photo, name).
The page must be unique, meaning there should not be another verified page for the same brand.

Additionally, the business or person should be registered from the following countries: United States, Canada, United Kingdom, Australia, New Zealand. We hope that Georgia will be added soon; we wish you success :)

See additional information from FB.

Social Media Marketing 06 October 2023 Comments ()

Georgian Facebook vs. Georgian LinkedIn for Georgian business

3-5 minutes

3,000,000 Georgian Facebook users vs. 470,000 Georgian LinkedIn users - which audience is more relevant for your business? Admittedly, we agree that in Georgia, Facebook is better known than LinkedIn. Facebook is highly popular for businesses there. Whether we're selling nuts or creating nuclear reactors, we often find Facebook advertising to be essential. Why? Well, it's just that there's something about LinkedIn that we might not be able to achieve, and we can't accomplish that with Facebook. Approximately 3,000,000 Georgian profiles are registered on Facebook, with about 2.8 million adults and around 2.6 million individuals aged 18-60, forming a broad demographic range (1.3 million females and 1.3 million males). On the other hand, LinkedIn has around 470,000 total accounts from Georgia. It's interesting to note that LinkedIn doesn't distinguish users by gender or age for advertising purposes. This may not necessarily motivate someone to be a business enthusiast who wants to utilize the LinkedIn platform. Still, as it turns out, LinkedIn is more valuable to Microsoft (remember that LinkedIn is owned by Microsoft) than it appears on the surface. It's not just about extra revenue or related earnings. LinkedIn's advertising policy discriminates demographically in terms of gender and age, considering the audience's gender and age as more crucial than any other ethical standards or income. In connection with age, it's worth noting that when creating a LinkedIn account, the platform requires the registrant to be at least 16 years old. However, you should be aware that on Facebook, the minimum age for user registration is set at 13 years. Advertising goals Facebook Linkedin As you can see, both platforms have a similar structure, and both serve three main purposes. LinkedIn, however, focuses more on a simpler and more understandable interface from the very first glance, while Facebook's interface is more crowded and encompasses LinkedIn elements like "Job applicants." It is important to note that LinkedIn has a unique advantage over Facebook as it is unmatched in popularity when compared to other popular platforms. Advertising budget In the case of Facebook, you'll need between $1,000 and $2,500 to ensure that your ad is seen by all active Georgian users at least once. On Facebook, you can spend as little as $1 per day. Compared to Facebook, LinkedIn requires a larger and more flexible advertising budget. To reach the entire Georgian audience with your ad at least once, you'll need a budget ranging from $1,500 to $10,000. This represents ten times more than what you'd spend on Facebook. P.S. The information provided is a summary of the cost difference between advertising on Facebook and LinkedIn. If you have any specific questions or need more detailed information about advertising strategies on these platforms, please don't hesitate to contact us. For statistics about Facebook, you can visit this link: Statistics about Facebook. For statistics about LinkedIn, please visit this link: Statistics about LinkedIn.

Social Media Marketing 04 July 2023 Comments ()

Video marketing for small businesses

2-4 minutes

Why is video marketing essential for businesses?

Video marketing is one of the most valuable tools for a business as it offers unique opportunities that help boost brand recognition and sales. Video marketing simplifies the delivery of information compared to photo or text formats.

75% of businesses use video marketing, and this figure is expected to rise to 82% by 2023.
54% of users want to see more video content about products and services offered by brands.
The quality of video sharing on social media is three times higher than photo or text posts.
Video can increase traffic to your website by 100%.
Video can increase conversion rates by up to 80%.

The advantages of video marketing are as follows:

Simplifies communication with users: Video helps in establishing a better connection with clients in the form of engagement. Potential customers can relate more easily to your business when they can interact with real people behind a specific business, openly discussing the product or discussing their feedback. This builds trust in your brand and increases customer loyalty.

Increases user engagement: Users tend to find video content more interesting than photos. Video content provides them with a more comfortable way to obtain information, unlike lengthy text-based queries or vague images, which might convey less information, as a video can cover as much as 30 photos in standard time. Videos also provide a more interactive and engaging experience for users, and it encourages them to stay longer on your site, leading to an increase in sales.

Boosts brand recognition: Video provides the best opportunity to elevate brand recognition. Videos offer a more effective way to get your message across, establish an emotional connection with potential customers, and accurately communicate your brand's value propositions. Well-crafted videos can leave a lasting impression on the audience's memory, which is far more effective than endless product or service descriptions.

High conversion rates: Video content is proven to increase conversion rates by up to 80% compared to text or incomplete photos. As mentioned earlier, videos provide a more comprehensive source of information for potential customers, which in turn facilitates a better understanding of the product or service's value and benefits, ultimately leading to more successful conversions.

SEO benefits: Video content can be optimized for search engines since search engines prefer videos as a form of content. Videos boost the reputation of those websites where they are incorporated and improve their standing in search engine results.

Easier to explain complex topics: Video content makes it easier to explain complex topics. This type of descriptive video can simplify complicated questions, which is significantly more convenient and more appealing than hard-to-understand long textual queries, or non-interactive pictures.

Additional information about video marketing

Here, we'll provide insights into various types of video formats to help you understand how they can meet your needs:

Testimonial Videos: These videos feature customer testimonials. They're effective for building trust as potential customers can see real people sharing their experiences with your product or service.
Demonstration Videos: Show how your product works or how it can solve a problem. These videos help potential customers understand your product better.
"Behind the Scenes" Videos: These videos showcase how your product is prepared, offering transparency to customers.
Educational Videos: For online courses, these videos provide valuable content and help potential customers learn more about your offerings.
Staff Videos: Featuring motivated and knowledgeable staff members can boost trust and showcase your team's expertise.
Recommendation Videos: Similar to shopping sprees, these videos help customers make decisions based on experts' recommendations in a specific field.
Animated Explainer Videos: To explain complex topics and make them easier to understand.
Comparison Videos: Show how your product compares to competitors' products. These videos can help customers choose your product over others.
Corporate Videos: These highlight the company's mission and values. They can be used to convey a message of "why we are the best."

In conclusion, using video content simplifies your business's goal attainment more than any other medium. If you have any questions or need detailed consultation related to video content creation, contact us; we're here to help!

Social Media Marketing 29 June 2023 Comments ()

The meaningfulness of bilingual emojis

1-2 minutes

The meaningfulness of bilingual emojis

For literature, in terms of semantic richness and orthographic accuracy, it has become more meaningful to simplify the expression, often referred to as "emojis" (emoticons, emotives) in the context of urban language.

🐐 - Greatest of all time (used in the context of excellence).

💅 - Often used to express indifference or a lack of interest in something.

🍀 - A symbol of good luck.

🍕 - Represents everyone's favorite, pizza.

🚾 - Often used to indicate the presence of a clean restroom.

🧢 - A casual cap, which may imply that you are "keeping it real."

👏 - Usually used to applaud or give praise.

⏳ - May symbolize impatience or waiting.

👉👌 - Represents a sexual context or innuendo.

🧿 - The evil eye symbol is believed to ward off negativity.

👉👈 - Often used to indicate shyness or hesitation in a suggestive context.

💀 - Used by Gen Z to express that something is so boring it's like dying.

👍 - The standard thumbs-up symbol, which is commonly used to show approval.

👁️👄👁️ - This combination of emojis is often used to indicate a sense of disbelief, shock, or feeling overwhelmed.

😙 - Used to express genuine affection or blowing a kiss.

(👍) ❤️ - A standard heart symbol, which may be used to indicate approval or positivity. You can also use emojis in the comments to convey your own meanings or nuances that are not captured by standard emojis.

Social Media Marketing 06 June 2023 Comments ()