Georgian Facebook vs. Georgian LinkedIn for Georgian business

3-5 minutes

3,000,000 Georgian Facebook users vs. 470,000 Georgian LinkedIn users - which audience is more relevant for your business?

Admittedly, we agree that in Georgia, Facebook is better known than LinkedIn. Facebook is highly popular for businesses there. Whether we're selling nuts or creating nuclear reactors, we often find Facebook advertising to be essential. Why? Well, it's just that there's something about LinkedIn that we might not be able to achieve, and we can't accomplish that with Facebook.
Approximately 3,000,000 Georgian profiles are registered on Facebook, with about 2.8 million adults and around 2.6 million individuals aged 18-60, forming a broad demographic range (1.3 million females and 1.3 million males).
On the other hand, LinkedIn has around 470,000 total accounts from Georgia.
It's interesting to note that LinkedIn doesn't distinguish users by gender or age for advertising purposes. This may not necessarily motivate someone to be a business enthusiast who wants to utilize the LinkedIn platform. Still, as it turns out, LinkedIn is more valuable to Microsoft (remember that LinkedIn is owned by Microsoft) than it appears on the surface. It's not just about extra revenue or related earnings. LinkedIn's advertising policy discriminates demographically in terms of gender and age, considering the audience's gender and age as more crucial than any other ethical standards or income.

In connection with age, it's worth noting that when creating a LinkedIn account, the platform requires the registrant to be at least 16 years old. However, you should be aware that on Facebook, the minimum age for user registration is set at 13 years.


Advertising goals





As you can see, both platforms have a similar structure, and both serve three main purposes. LinkedIn, however, focuses more on a simpler and more understandable interface from the very first glance, while Facebook's interface is more crowded and encompasses LinkedIn elements like "Job applicants." It is important to note that LinkedIn has a unique advantage over Facebook as it is unmatched in popularity when compared to other popular platforms.

 linkedin vs facebook

Advertising budget

In the case of Facebook, you'll need between $1,000 and $2,500 to ensure that your ad is seen by all active Georgian users at least once. On Facebook, you can spend as little as $1 per day.

Compared to Facebook, LinkedIn requires a larger and more flexible advertising budget. To reach the entire Georgian audience with your ad at least once, you'll need a budget ranging from $1,500 to $10,000. This represents ten times more than what you'd spend on Facebook.

P.S. The information provided is a summary of the cost difference between advertising on Facebook and LinkedIn. If you have any specific questions or need more detailed information about advertising strategies on these platforms, please don't hesitate to contact us.

For statistics about Facebook, you can visit this link: Statistics about Facebook. For statistics about LinkedIn, please visit this link: Statistics about LinkedIn.