3,000,000 Georgian Facebook users vs. 470,000 Georgian LinkedIn users - which audience is more relevant for your business?
In connection with age, it's worth noting that when creating a LinkedIn account, the platform requires the registrant to be at least 16 years old. However, you should be aware that on Facebook, the minimum age for user registration is set at 13 years.
Advertising goals
As you can see, both platforms have a similar structure, and both serve three main purposes. LinkedIn, however, focuses more on a simpler and more understandable interface from the very first glance, while Facebook's interface is more crowded and encompasses LinkedIn elements like "Job applicants." It is important to note that LinkedIn has a unique advantage over Facebook as it is unmatched in popularity when compared to other popular platforms.
Advertising budget
In the case of Facebook, you'll need between $1,000 and $2,500 to ensure that your ad is seen by all active Georgian users at least once. On Facebook, you can spend as little as $1 per day.
Compared to Facebook, LinkedIn requires a larger and more flexible advertising budget. To reach the entire Georgian audience with your ad at least once, you'll need a budget ranging from $1,500 to $10,000. This represents ten times more than what you'd spend on Facebook.
P.S. The information provided is a summary of the cost difference between advertising on Facebook and LinkedIn. If you have any specific questions or need more detailed information about advertising strategies on these platforms, please don't hesitate to contact us.
For statistics about Facebook, you can visit this link: Statistics about Facebook. For statistics about LinkedIn, please visit this link: Statistics about LinkedIn.