Digital Marketing Glossary

(Click Through Rate) indicates the percentage of people who have seen an ad and clicked on it.

Outbound Click refers to a user clicking on an advertisement, and as a result, they are directed to a specific page on a website.

OKR, which stands for Objectives and Key Results, is a goal-setting framework used by individuals, teams, and organizations to define measurable goals and track their outcomes. It is designed to connect company, team, and personal objectives to measurable results, ensuring that everyone moves together in the right direction.