Digital Marketing Glossary

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Glossaries

Term Definition
LTV

LTV, or Lifetime Value, refers to the average revenue a business can expect from a single customer during their interaction or engagement period.

Lookalike Audience

Creating lookalike audiences allows us to generate similar audiences based on various parameters, which can include website visitors who share similarities, audiences with characteristics similar to current customers, and more. These audiences are often used for targeted advertising and marketing campaigns.

Synonyms - Lookalike Audiences
Landing Page View

The number of visitors who have landed on a specific page of our website.