Digital Marketing Glossary

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Glossaries

Term Definition
Domain

To put it simply, a domain is the internet address of a website.

Synonyms - domain; address
Direct response marketing

Direct response marketing is a type of marketing designed to generate an immediate response from consumers, encouraging them to take a specific action, such as making a purchase, signing up for a newsletter, or requesting more information. This marketing strategy focuses on direct communication with potential customers and typically includes a clear call to action.

Synonyms - DRM