Digital Marketing Glossary

Custom Audience refers to a specific group of users that you create based on various parameters and criteria. These parameters can include website visitors, existing customers, or any other specific segments you wish to define. Custom Audiences are often used for targeted advertising or messaging to a particular group of users, making them a valuable tool in marketing and engagement strategies.

Click-Through Rate, is a percentage that represents how many users clicked on your advertisement or content compared to the number of times it was shown (impressions). It's a common metric used to measure the effectiveness of online advertising or content marketing campaigns.

Call to Action / When advertising our products or services, we provide the user with a phrase, image, or button for some type of action (e.g., Shop now, Learn More, Sign up, etc.)

Cost per outbound click in a specific advertisement.

რეკლამის 1000 ჯერ ნახვის ფასი

CPM stands for "Cost per Mille" or "Cost per 1000 impressions." It represents the cost of advertising for every 1000 times an ad is viewed.

Cost Per Click (CPC) is the cost incurred for each click on an advertisement, particularly on social media platforms when users click on an ad's link.

"Cost Per Acquisition" (CPA) is the cost associated with acquiring a new customer or lead through a specific action, such as a registration on a website. It represents how much you spend to gain a new customer or conversion. For example, if you spend $100 on advertising to acquire 10 new customers through registrations on your website, your CPA would be $10 per acquisition.

Cost Per Single Sold Product.

საიტის გვერდზე ერთი გადასვლის ფასი.

The cost of adding to the cart (advertising expense).

In digital marketing, "conversion" refers to an action taken by a user that's considered valuable to your business. This action can happen on your website, landing page, app, or through other digital channels. It represents the point where a potential customer moves from simply interacting with your brand to completing a desired action.