Vertical search

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Term Definition
Vertical search

Search engines focused on specific niches (e.g., travel, news).

A vertical search engine, also known as a specialty search engine, focuses on a specific segment of online content instead of indexing the entire web. Think of it like diving deep into a particular ocean trench instead of skimming the vast surface.

Here's a breakdown of the key features:

What they do:

  • Crawl and index content within a specific niche or industry, like travel, jobs, real estate, or academic literature.
  • Offer targeted search results tailored to the specific content category.
  • Provide advanced search filters relevant to the chosen niche, allowing for more precise searching.
  • Often deliver additional features like price comparisons, user reviews, or job board filters.


  • More relevant results: You're less likely to encounter irrelevant or off-topic pages compared to general search engines.
  • Deeper dives: Access specialized information not readily available in broader searches.
  • Greater efficiency: Save time and effort by focusing on content directly related to your needs.


  • Travel: Kayak, Skyscanner, Expedia
  • Jobs: Indeed, Glassdoor, LinkedIn Jobs
  • Real estate: Zillow, Trulia,
  • Academic: Google Scholar, ScienceDirect, JSTOR
  • News: Google News, Apple News, Flipboard

Comparison to horizontal search:

  • Horizontal search engines: Like Google or Bing, they index the entire web and offer general search results across various topics.
  • Vertical search engines: They offer focused results within a specific niche, providing more relevant and specialized information.

Choosing the right search:

  • Use horizontal search engines for broad topics or when unsure about where to start.
  • Use vertical search engines for specific tasks, niche information, or deeper dives within a particular domain.