A "no-follow" link is a type of hyperlink that is not considered by search engines as a page endorsement. This means that it does not contribute to the page's ranking and does not (or hardly) influence its ranking on Search Engine Results Pages (SERPs). No-follow links are typically used when you do not want to pass on ranking to the linked page. Generally, "follow" links are more commonly used.
Nofollow Link:
- A "nofollow link" tells search engines not to follow the link and not to pass on any link juice. This link type generally doesn't impact your SEO ranking directly.
- Why use it?
- Prevents spammy or irrelevant links from influencing your ranking.
- Avoids passing link juice to unwanted websites.
- Useful for sponsored content, user-generated content, and social media links.
- Examples:
- Comments sections.
- Sponsored content disclaimers.
- Social media buttons with nofollow tags.
Key Points:
- Focus on acquiring more "follow links" from high-quality, relevant websites to improve your SEO ranking.
- Use "nofollow links" responsibly to avoid harming your SEO and maintain site quality.
- The importance of each type of link depends on your specific SEO goals and website context.
Additional factors:
- Anchor text within the link can also influence SEO, so choose relevant and descriptive keywords.
- Link quality matters more than quantity, so prioritize natural links from authoritative sources.
- Building a healthy backlink profile with a mix of follow and nofollow links is crucial for a sustainable SEO strategy.
