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Digital Marketing Glossary

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Glossaries

Term Definition
Impressions

In online advertising, impressions specifically refer to the number of times your ad appears on a website, app, or social media platform. This includes instances where it might be hidden below the fold, obscured by other elements, or simply not noticed by the user

Synonyms - Impressions
Impressions

The total number of times an ad was displayed (not unique views) in total.

IC

Initiate Checkout refers to a visitor who has taken the initial step in the online shopping process by proceeding to the checkout page, signaling their intent to make a purchase.

Synonyms - Initiate Checkout