Product Launch

Search for glossary terms (regular expression allowed)


Term Definition
Product Launch

The introduction of a new product or service to the market

A product launch refers to the orchestrated effort to introduce a brand new product or service to the market. It's not just about making the product available for purchase, but about creating excitement, awareness, and momentum around it.

Here's a breakdown of the key aspects:


  • Generate interest and demand for the product.
  • Drive sales and achieve revenue targets.
  • Build brand awareness and recognition.
  • Establish the product's value proposition and differentiation.
  • Gather feedback and insights from early adopters.


  • Pre-launch: Market research, product development, pricing strategy, marketing campaign development, sales team training, customer support preparation.
  • Launch: Public announcement, press releases, media events, influencer marketing, social media campaigns, special promotions, early access programs.
  • Post-launch: Ongoing marketing and sales efforts, customer support, gathering feedback, product updates and improvements.

Types of launches:

  • Big bang: Large-scale event with significant marketing investment.
  • Soft launch: Limited release to a specific audience or region.
  • Freemium: Offer a basic version for free and charge for premium features.
  • Early access: Limited access to the product before it's fully released.