Product Launch

The introduction of a new product or service to the market

A product launch refers to the orchestrated effort to introduce a brand new product or service to the market. It's not just about making the product available for purchase, but about creating excitement, awareness, and momentum around it.

Here's a breakdown of the key aspects:

Goals:

• Generate interest and demand for the product.
• Drive sales and achieve revenue targets.
• Build brand awareness and recognition.
• Establish the product's value proposition and differentiation.
• Gather feedback and insights from early adopters.

Activities:

• Pre-launch: Market research, product development, pricing strategy, marketing campaign development, sales team training, customer support preparation.
• Launch: Public announcement, press releases, media events, influencer marketing, social media campaigns, special promotions, early access programs.
• Post-launch: Ongoing marketing and sales efforts, customer support, gathering feedback, product updates and improvements.

Types of launches:

• Big bang: Large-scale event with significant marketing investment.
• Soft launch: Limited release to a specific audience or region.
• Freemium: Offer a basic version for free and charge for premium features.
• Early access: Limited access to the product before it's fully released.