☛ მენიუ

  • სპეც. შეთავაზება
  • ვიდეო მარკეტინგი
  • ონლაინ მაღაზიის დამზადება
  • სახელმწიფო შესყიდვები
  • მეწარმე ქალებისთვის
  • კონტაქტი

Value Proposition

Search for glossary terms (regular expression allowed)

Glossaries

  • All
  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Y
  • Z
Term Definition
Value Proposition

A clear and concise statement of the benefits a product or service offers to its target audience

In business, a value proposition is a concise statement that communicates the clear, unique benefits a product or service offers to specific customer segments. It tells why a customer should choose your offering over competing options.

Key elements of a strong value proposition:

  • It's customer-centric: It focuses on the benefits the customer receives, not just the features of the product or service.
  • It's clear and concise: It can be easily understood and remembered by the target audience.
  • It's unique: It differentiates your offering from competitors and highlights what makes it special.
  • It's compelling: It motivates the customer to take action, such as making a purchase or learning more.

Here's an example:

  • Product: A fitness tracking app
  • Target audience: People who want to get healthier and more active
  • Value proposition: "Our fitness app helps you easily track your workouts, progress, and goals, making it simpler to stay motivated and achieve lasting results."

Benefits of a well-crafted value proposition:

  • Attracts and converts customers: By clearly communicating your value, you attract potential customers who resonate with your offering.
  • Guides marketing and sales efforts: Your value proposition informs your marketing messages and sales pitches, ensuring consistency and focus.
  • Improves decision-making: A clear understanding of your value proposition helps guide product development and business strategy.
  • All
  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Y
  • Z

Copyright ©2025 საიტის დამზადება | ციფრული მარკეტინგი | ვიდეო რეკლამა