---
title: SEO Dictionary - Vertical search
description: Vertical search - Search engines focused on specific niches (e.g., travel, news).
url: https://view.ge/en/seo-glossary/vertical-search-en
---

# Vertical search

### Glossaries

| Term | Definition |
| --- | --- |
| Vertical search | Search engines focused on specific niches (e.g., travel, news). A vertical search engine, also known as a specialty search engine, focuses on a specific segment of online content instead of indexing the entire web. Think of it like diving deep into a particular ocean trench instead of skimming the vast surface. Here's a breakdown of the key features: What they do: Crawl and index content within a specific niche or industry, like travel, jobs, real estate, or academic literature. Offer targeted search results tailored to the specific content category. Provide advanced search filters relevant to the chosen niche, allowing for more precise searching. Often deliver additional features like price comparisons, user reviews, or job board filters. Benefits: More relevant results: You're less likely to encounter irrelevant or off-topic pages compared to general search engines. Deeper dives: Access specialized information not readily available in broader searches. Greater efficiency: Save time and effort by focusing on content directly related to your needs. Examples: Travel: Kayak, Skyscanner, Expedia Jobs: Indeed, Glassdoor, LinkedIn Jobs Real estate: Zillow, Trulia, Realtor.com Academic: Google Scholar, ScienceDirect, JSTOR News: Google News, Apple News, Flipboard Comparison to horizontal search: Horizontal search engines: Like Google or Bing, they index the entire web and offer general search results across various topics. Vertical search engines: They offer focused results within a specific niche, providing more relevant and specialized information. Choosing the right search: Use horizontal search engines for broad topics or when unsure about where to start. Use vertical search engines for specific tasks, niche information, or deeper dives within a particular domain. |