Search Engine Optimization, is the process of optimizing a website or web page for improved quality and quantity of traffic from search engines. SEO refers to the process of improving organic or natural traffic (\'unpaid\' or \'organic\' traffic).
") factors. ##  Distribution of [SEO](https://view.ge/en/seo-glossary/seoeng "Search Engine Optimization, is the process of optimizing a website or web page for improved quality and quantity of traffic from search engines. SEO refers to the process of improving organic or natural traffic (\'unpaid\' or \'organic\' traffic).
") Factors | Factors | Distribution | | --- | --- | | Content and News Stability | 24% | | Keyword in header | 15% | | Backlinks | 15% | | Niche expertise | 14% | | Inclusion of Visitors | 12% | | Trustworthiness | 5% | | Inclusion in Mobile | 4% | | Inner Link Structure | 3% | | Loading Speed | 3% | | Security / SSL Certificate | 2% | | Schema Markup | 1% | | Keywords in links | 1% | | Keywords in Meta, H1, H2, and other Tags | 1% | ### Changes in Google's Search Algorithm for 2023 Updated ### Distribution of SEO Factors **rustworthiness**- It is the most significant update in 2023, comprising approximately 5% of the factors. The change has been brought about by Google's improved technological capabilities, allowing it to better assess the factual accuracy of content. If you're writing articles on these topics, Google favors academic sources and can now distinguish questionable claims from reputable information. **User Engagement** - User engagement has increased slightly (from 11% to 12%) compared to the previous year and ranks among the top 5 factors for [SEO](https://view.ge/en/seo-glossary/seoeng "Search Engine Optimization, is the process of optimizing a website or web page for improved quality and quantity of traffic from search engines. SEO refers to the process of improving organic or natural traffic (\'unpaid\' or \'organic\' traffic).
"). Emphasizing user engagement when creating content is vital, as searchers tend to favor content that provides comprehensive answers to their interests. **Keyword Expertise** - This component has also seen a 1% increase (from 13% to 14%) in the distribution of [SEO](https://view.ge/en/seo-glossary/seoeng "Search Engine Optimization, is the process of optimizing a website or web page for improved quality and quantity of traffic from search engines. SEO refers to the process of improving organic or natural traffic (\'unpaid\' or \'organic\' traffic).
") factors. For these components, you may use a content marketing strategy known as Hub and Spoke [SEO](https://view.ge/en/seo-glossary/seoeng "Search Engine Optimization, is the process of optimizing a website or web page for improved quality and quantity of traffic from search engines. SEO refers to the process of improving organic or natural traffic (\'unpaid\' or \'organic\' traffic).
"), where you have a main article and its subtopics are linked to other articles, which are split into "child" articles related to the main article. **Content and News Stability** - It remains the #1 factor, but its share has decreased from 26% to 24%. The reason for this decline is the addition of a new factor that is also closely related to the content. For Google, the quality of information is still vital and continues to be assessed continuously and relentlessly. More high-quality content also implies a higher chance of increasing backlinks and Google's trust. **Keywords in Titles**- The percentage has slightly decreased (from 17% to 15%), despite being a very important factor in the algorithm due to its significance. Be sure not to overlook this. **Internal Link Structure**- It has been reduced from 5% to 3%, primarily because the introduction of a new parameter could potentially lead to a decrease. Despite this, Google continues to search for connections between pages on your website, which is more important this year than in previous years. **Backlinks** - The percentage remained unchanged at 15% in 2023. This line indicates that the factor that constituted more than 50% of the algorithm at one point is still essential today, albeit less so than before. As the fourth most important algorithm factor, it remains a volatile variable that can be changed when Google's [AI](https://view.ge/en/ai-dictionary/aieng "![](\"https://view.ge/images/2024/Artificial%20intelligence.jpg#joomlaImage://local-images/2024/Artificial%20intelligence.jpg?width=1200&height=628\")
Artificial Intelligence (AI) is a computer-based level of intelligence that operates like human intelligence. It involves the creation of software or algorithms that perform tasks specific to the expertise, often relying on specific expertise, such as human-like decision-making, in particular circumstances.
") is not sufficiently distributed and a signal for the quality of the content is required, as it necessitated the interference of other websites. Despite this, the concept of the page's trustworthiness, with the significance of assessing the content's accuracy, is similar to the academic citation system and will always be relevant. Its value in Google's algorithm is unlikely to increase If you want assistance with [SEO](https://view.ge/en/seo-glossary/seoeng "Search Engine Optimization, is the process of optimizing a website or web page for improved quality and quantity of traffic from search engines. SEO refers to the process of improving organic or natural traffic (\'unpaid\' or \'organic\' traffic).
") optimization [contact us](https://view.ge/contact) [SEO Optimization](https://view.ge/en/seo-optimization) 29 June 2023 29 June 2023 Last Updated: 02 November 2025 Hits: 1816