---
title: Digital Marketing - Word-of-mouth marketing
description: Word-of-mouth marketing - Earned marketing, where satisfied customers spread positive recommendations about your brand
url: https://view.ge/en/digital-marketing-glossary/word-of-mouth-marketing-en
---

# Word-of-mouth marketing

### Glossaries

| Term | Definition |
| --- | --- |
| Word-of-mouth marketing | Earned marketing, where satisfied customers spread positive recommendations about your brand Word-of-mouth marketing (WOMM), also known as "earned marketing," refers to the positive conversations and recommendations made by satisfied customers about a brand, product, or service. Unlike viral marketing, it's not focused on creating highly shareable content but rather inspiring genuine enthusiasm that leads to organic recommendations. Here are the key characteristics of word-of-mouth marketing: Authenticity: The recommendations come from real people, not paid influencers or advertisements. This credibility and trust makes them more persuasive. Organic: Conversations happen naturally, without forced promotion. This authentic engagement feels genuine and relatable. Positive experiences: WOMM stems from customers actually liking and being satisfied with their interaction with the brand. Peer influence: People are more likely to trust recommendations from friends, family, and people they respect. Examples of word-of-mouth marketing: A customer recommending a restaurant they had a great meal at to their friends. Posting a positive review of a product on social media. Talking about a brand's excellent customer service with a colleague. While you can't directly control what people say, there are ways to encourage positive word-of-mouth: Delivering exceptional customer experiences: Focus on customer satisfaction and exceeding expectations. Creating a community: Build relationships with your customers and encourage them to interact with each other. Encouraging feedback: Ask for reviews and testimonials, and respond to them authentically. Rewarding loyal customers: Offer incentives for referring others or sharing their experiences. Synonyms: WOMM |