---
title: Digital Marketing - Engagement Rate
description: Engagement Rate - Engagement Rate represents the overall level of involvement of users on your platform. It is calculated based on actions such as clicks, lik...
url: https://view.ge/en/digital-marketing-glossary/engagement-rateeng
---

# Engagement Rate

### Glossaries

| Term | Definition |
| --- | --- |
| Engagement Rate | Engagement Rate represents the overall level of involvement of users on your platform. It is calculated based on actions such as clicks, likes, comments, shares, and views. It reflects the extent to which users interact with your advertisements or content. Synonyms: Interaction Rate, Participation Rate |