---
title: Digital Marketing - CPA
description: "CPA - \"Cost Per Acquisition\" (CPA) is the cost associated with acquiring a new customer or lead through a specific action, such as a registration ..."
url: https://view.ge/en/digital-marketing-glossary/cost-per-acquisitioneng
---

# CPA

### Glossaries

| Term | Definition |
| --- | --- |
| CPA | "Cost Per Acquisition" (CPA) is the cost associated with acquiring a new customer or lead through a specific action, such as a registration on a website. It represents how much you spend to gain a new customer or conversion. For example, if you spend $100 on advertising to acquire 10 new customers through registrations on your website, your CPA would be $10 per acquisition. Synonyms: Cost Per Acquisition |