---
title: Business Dictionary - Product Launch
description: Product Launch - The introduction of a new product or service to the market
url: https://view.ge/en/business-glossary/product-launch-en
---

# Product Launch

### Glossaries

| Term | Definition |
| --- | --- |
| Product Launch | The introduction of a new product or service to the market A product launch refers to the orchestrated effort to introduce a brand new product or service to the market. It's not just about making the product available for purchase, but about creating excitement, awareness, and momentum around it. Here's a breakdown of the key aspects: Goals: Generate interest and demand for the product. Drive sales and achieve revenue targets. Build brand awareness and recognition. Establish the product's value proposition and differentiation. Gather feedback and insights from early adopters. Activities: Pre-launch: Market research, product development, pricing strategy, marketing campaign development, sales team training, customer support preparation. Launch: Public announcement, press releases, media events, influencer marketing, social media campaigns, special promotions, early access programs. Post-launch: Ongoing marketing and sales efforts, customer support, gathering feedback, product updates and improvements. Types of launches: Big bang: Large-scale event with significant marketing investment. Soft launch: Limited release to a specific audience or region. Freemium: Offer a basic version for free and charge for premium features. Early access: Limited access to the product before it's fully released. |